Privacy Policy

Data controller

The data controller is Axe Ecom Capital LLC, registered office at 30 N Gould St, Sheridan, WY 82801, USA (EIN: 30-1427103). For any privacy-related matter you can write to help.number10@gmail.com.

What data we collect

When you interact with our store on number-10.com, we may collect the following personal data:

• Contact and identification data: first name, last name, email address, phone number
• Shipping data: delivery address, city, postal code, country
• Payment data: this data is collected and managed directly by our payment providers (Shopify Payments, PayPal, Apple Pay, Google Pay) and is never stored on our servers. We only receive confirmation that payment has been made
• Purchase data: products ordered, amount, date, any personalization (name and number on the jersey)
• Browsing data: IP address, device type, browser, pages visited, time on site, traffic source
• Communications: content of the messages you send us via contact forms or email

How we use the data

We process your personal data for the following purposes:

• Performance of the sales contract: process the order, organize shipping, manage any returns or complaints, provide customer support
• Compliance with legal obligations: issuing invoices and tax documents, retaining accounting records, complying with requests from the competent authorities
• Direct marketing (only with explicit consent): sending newsletters, promotional communications, personalized offers. You can withdraw your consent at any time
• Analysis and service improvement: aggregated statistical analysis to improve our store, optimize features, understand customer behavior
• Security: prevent fraud, manage payment disputes, protect our store and our customers

Legal basis for processing

We process your personal data on the basis of:

• Performance of a contract to which you are party (art. 6.1.b GDPR) for orders placed
• Legal obligations to which we are subject (art. 6.1.c GDPR) for tax and accounting purposes
• Your explicit consent (art. 6.1.a GDPR) for direct marketing and non-essential cookies
• Our legitimate interest (art. 6.1.f GDPR) for aggregated statistical analysis and security

Who we share data with

Your data may be shared with:

• Shopify Inc., which provides the platform of our store
• Payment service providers (Shopify Payments, PayPal, Stripe, etc.)
• Carriers and logistics operators for shipping (DHL, GLS, BRT, and others depending on destination)
• Technical service providers (hosting, analytics, email marketing)
• ParcelWill (CWILL) for order tracking
• Competent authorities when required by law

All our service providers are selected to ensure an adequate level of protection and operate under data processing agreements compliant with the GDPR.

Non-EU data transfers

Some of our service providers (including the data controller, which is based in the USA) may process data outside the European Union. Such transfers are made in accordance with the standard contractual clauses approved by the European Commission or other adequacy mechanisms provided by the GDPR.

How long we keep the data

We keep your data for the time strictly necessary for the purposes for which it was collected:

• Purchase and billing data: 10 years (tax law obligation)
• Contact and profiling data: until consent is withdrawn or deletion is requested
• Browsing data and cookies: up to 14 months (GA4 default)
• Email communications: 2 years from last contact

Your rights

As a data subject you have the right to:

• Access your data and obtain a copy (art. 15 GDPR)
• Rectify inaccurate or incomplete data (art. 16 GDPR)
• Erase your data ("right to be forgotten", art. 17 GDPR)
• Restrict processing (art. 18 GDPR)
• Object to processing for marketing purposes (art. 21 GDPR)
• Receive your data in a structured format and transfer it to another controller (art. 20 GDPR)
• Withdraw consent at any time (art. 7 GDPR)
• Lodge a complaint with the data protection authority (www.garanteprivacy.it)

To exercise your rights, write to help.number10@gmail.com. We will respond within 30 days.

Cookies and similar technologies

For details on the cookies we use, please refer to our Cookie Policy.

Changes to the Privacy Policy

We may update this Privacy Policy periodically. The updated version will always be published on this page with the last updated date. We encourage you to check this page regularly.